Privacy Policy

1. Information We Collect

• Account information: name, email address, phone number, and password when you register.
• Order data: delivery address, order history, payment method (not card numbers), and preferences.
• Device & usage data: IP address, browser type, pages visited, and interaction patterns via cookies and analytics.
• Location data: approximate or precise location when you enable location services to find nearby branches or estimate delivery time.
• Communications: messages you send to our support team or reviews you submit.

2. How We Use Your Information

• Process and fulfill your food orders and send order confirmations and status updates.
• Personalize your experience, including product recommendations and saved preferences.
• Send promotional emails and offers — you may opt out at any time.
• Improve and develop our platform through aggregated analytics and user feedback.
• Prevent fraud, enforce our Terms of Service, and comply with legal obligations.

3. Sharing Your Information

KingFood does not sell your personal information to third parties. We may share data with:

• Delivery partners (our internal HCM team, GrabFood, ShopeeFood) to fulfill your orders — only the information necessary for delivery.
• Payment processors (MoMo, VNPay, ZaloPay, VietQR) to handle transactions securely — we never store full card details.
• Analytics providers (e.g. Google Analytics) in aggregated, anonymized form.
• Law enforcement or regulators when required by Vietnamese law or to protect our legal rights.

4. Cookies & Tracking

We use cookies and similar technologies to maintain your session, remember preferences, and measure site performance. Essential cookies are required for the Service to function. Analytics cookies help us understand how visitors use the site. You can manage cookie preferences in your browser settings; disabling essential cookies may affect functionality.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. Order history is retained for 36 months to support reorder functionality and legal compliance. You may request deletion of your account and associated data at any time by contacting us — see Section 9.

6. Your Rights

• Access: request a copy of the personal data we hold about you.
• Correction: request correction of inaccurate or incomplete data.
• Deletion: request deletion of your account and personal data, subject to legal retention requirements.
• Portability: receive your data in a structured, machine-readable format.
• Opt-out: unsubscribe from marketing communications at any time via the link in any email.

7. Security

KingFood uses industry-standard security measures including HTTPS encryption, secure password hashing, and access controls to protect your personal information. However, no method of transmission over the Internet is 100% secure. We encourage you to use a strong, unique password and to notify us immediately if you suspect unauthorized access to your account.

8. Children's Privacy

Our Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify registered users of material changes via email or in-app notification at least 7 days before the change takes effect. The "Last updated" date at the top of this page indicates when the policy was last revised.

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or want to report a privacy concern, please contact us through our Contact page . We aim to respond to privacy requests within 5 business days.